70% Of UK Young Adults use Social Networking sites

Powerful numbers in from BBC –UK Young Adults in this study are rapidly shifting away from other mediums (such as stagnent newspapers) and moving to online, networking, internet environments.

Key stats indicate the following:

• Sixteen to 24 year olds, it reports, spend nearly three hours on the net each week.
• Seventy percent (compared to 41% of the general population) have used some kind of social networking site, such as My Space, and one in five have their own website or blog.
• Half of the group owns a games console and/or an MP3 player.
• Fall in television viewing – this age group watch seven hours less television per week than the average viewer.
• They are leaving the traditional media and moving towards new media
• From 2004 to 2005, the number of households with broadband connections increased by 63%

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This entry was posted on Thursday, August 10th, 2006 at 6:46 pm and is filed under Community Marketing, Social Media, Web Usage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.