Recently had an interesting conversation around CEO blogging. We discussed how Sun’s CEO is a blogger, here’s how the dialogue went:

Jeremiah: “It’s interesting that John Schwartz the CEO of Sun is one of the few corporate CEO bloggers”

Gent: “I doubt he writes it”

Jeremiah: “I’m pretty sure he does –and it’s part of the culture he promotes”

Gent: “Is that what he should be doing? Shouldn’t a CEO be doing other things?”

Jeremiah: “John says his job is primarily to be a Communicator, he can easily communicate to all employees and customers and analysts and partners in 5-10 minutes.”

Gent: “…”

I think I got through to him, If he would have had a retort, I would have ask “Should CEOs email?”–undoubtly, it takes a CEO more time to respond to emails and reply to each and every one, perhaps one way to reduce a busy person’s time is to think of business blogging is an email that ‘CCs’ the world.

I tip my hat to you John Schwartz, the first and only CEO blogger at a major corporation –Now to dig Sun out of the hole that your role came with…best of luck.