Samuel Jackson called me about his Movie –Is this Permissive or Disruptive Marketing?
Viral, Interactive, Cross Medium, Personalized, Community Marketing, Buzzy
Samuel Jackson called me –he can call you too. Personalized messages can be delivered using this unique web application (Flash) a buzz amp for Snakes on a Plane, (by Varitalk, who has clients like Nike, Virgin, and)
People have been creating and prank calling folks using flash Voiceboards on sites like EbaumsWorld for years.
Personalized Voice Messages
you can input your name and whoever’s getting the call from. You can even select drop downs of the persons industry, physical attributes, and transportation methods. The creators have presampled Samual speaking a variety of phrases, terms and selections and the script is being glued together by the application.
Imagine how interesting/invasive this will get when marketers figure out how to use this for phone calls at home, email marketing, Voip Marketing.
Voice Spam?
If someone signed you up for this either a friend or a foe (likely without your consent) is this invasive? Is this welcome?
I’ll expect the next president to call me on my cell telling me how much he likes my blog and how he enjoys my flickr pics from Santorini and my Google Videos of Portland. With these types of technologies –in fact George Bush just called this African American.
I can’t wait to hear what Seth Godin will say about this:
Did this personalized advertisment work on me? yes, I want to see the movie now, much more than before –learn more about the Movie and it’s ties to the web and community marketing.
4 Comments so far
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marketers have to be more creative getting their message across. with all the billboards, radio advertisements, tivo (skip commercials) we can easily block, censor, ignore what we don’t want to hear. i think this will be like the new handbag marketers will sport around for a while. but it’ll get old again too.
(like how I referred to shopping??)
I think this will be cool and fun for a while –then it’ll overdone and ‘jumped the shark’ end of year at most.
[…] As always Jeremiah has a great post about the marketing ramifications of Snakes on a Plane. […]
Yeah, Snoop Dogg called me too. Very cool