A few weeks ago, I was in the heat of an internet battle between the folks at PayPerPost (who make it possible for bloggers to be paid to talk about a product –even without disclosure) and a variety of other bloggers who say ‘no!’. Learn more about the battle.
Apparently, a movement is spurring to combat Astroturfing the artificial representation of PR or Marketing folks pretending to be legit grassroots movements by the people.
I continue to stand by my point –disclosure is needed, (Mike agrees with me) if a consumer wants to be a paid reviewer, fine. But they need to give an honest review, and disclose they are getting paid. I suggested this again to Ted Murphy who I saw in person last week.
Some may say that celebs wear promotional clothing, however the common person would/should be able to tell it’s for pay –right?