Heading to Boston: Internet Strategies Symposium

On Wed I’m heading off to Boston to be a panelist under the direction of David Berkowitz at the Frost and Sullivan Internet Strategies Symposium. It’ll be a 6 hour flight, I’ll be doing some work on the plane, as well as a few things for this blog I’ll be working on.

I’ll be on the panel with bud Shel Israel, I’m sure he’ll get the majority of the questions. I know Ted Murphy from MindComet/Payperpost will be there as well –good times.

Ask the Experts! Panel, Questions, and Answers

Corporate Blogging: Goldmine of Opportunity or Minefield of Danger?

Moderator:
David Berkowitz, Columnist, The Search Insider, MediaPost

Panelists Include:
Christina Howe, Director, Web Strategy and Development, Avid Technology
Cara Shockley, Internet Marketing Services Web Manager, NA, Hewlett-Packard Company
Jeremiah Owyang, Manager, Global Web Marketing, Hitachi Data Systems
Shel Israel, Co-Author, Naked Conversations

How do you give a corporate blog and blogger an independent voice while keeping it aligned with the company’s mission, goals, and values?

Do you welcome reader comments knowing some will need to be censored or do you block it entirely?

How does corporate legal counsel tend to react to launching a blog?

What should the goals for the blog be?

How do you measure the success?

What are some examples of those who’ve done it right?

Actually, my real title has been changed since this was submitted, it’s “Manager, Online Community Marketing”. What does that mean? It means I lay out plans to use online tools (like blogs, wikis, and other social media) to build communities between customers and employees. I got to define my own role, and even wrote the job description –kickin’

This entry was posted on Tuesday, July 11th, 2006 at 8:35 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.