Web Strategy: Selecting Photos for Web Advertising

Left: Does this photo intrigue you?

Ran across this article from Dave Taylor’s blog on how to select a photo that will capture your audience –it’s apparently backed by research: “Tips For Using People Photos That Get Results”

I searched through Google Images to find this picture –do you think it’s effective? If not, find one that works better and leave a comment and a link.

Here’s the suggestions from the article (read to get more details and understand the reasoning) Please note, I did not make these suggestions up –please do not be offended by the suggestions.

• A picture of a woman
• Mid to late 20’s
• Attractive, though not necessarily sexy
• Dressed nicely, but not sexy.
• Smiling lightly, though not a toothy grin
• Ideally her body should be turned at a bit of an angle to the camera
• Her eyes should be looking directly into the camera
• Blond or Redheaded preferred

Related Links:
I’ve got a ton of photos I’ve posted on my flickr account –here’s some of my favorite pics.

Edit: How to be photogenic

This entry was posted on Tuesday, July 4th, 2006 at 6:18 pm and is filed under User Experience, Web Advertising, Web Marketing, Web Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.