@JulieGibbons Sweet! Now I can visit Romulus, or finally have a coffee chat with my wookie pen pals! in reply to JulieGibbons 3 hrs ago

Irate Software Engineer says it should be called Noobcasting –Challenging this new Web Movement

Categories: Social MediaPosted on July 3rd, 2006

paint.jpg

Left: With Paint by Number, can anyone be an artist? Or is being a hobbyist ok?

I’ve been involved with an instant message conversation with an experienced Software Engineer at a very well known Web company in the bay area that I used to work with.

I also consider him a friend, and extremely bright and receptive, I greatly respect his opinion. He challenges all the terms and ideas of the Social Media movement and the ‘Web 2.0′ nomenclature.

I explained to him the differences are that now the ‘amateurs’ can participate and some of the new tools such as blogging, podcasting, and how now technical skills are required to participate.

He gives some relevant responses that this is really just new words for old stuff. here’s his exact responses (I’m not using his real name), our conversation:

JC: funny
JC: but its like a new word for old stuff
JC: i don’t commute i drove-cast!
JC: get lunch? no, lets food-cast!
jeremiah_owyang: haha
jeremiah_owyang: its different this time however
jeremiah_owyang: as the ‘amateur’s can do it’
jeremiah_owyang: without technical knowledge
jeremiah_owyang: this wasn’t the case before
jeremiah_owyang: anyone can create a blog, podcast or online tv show.
jeremiah_owyang: This is called “Social Media”
jeremiah_owyang: as anyone can particpate… Is it new? is it old stuff with a name? Yes and yes
JC: they should call it noobcast
JC: noobcasting
JC: put that in your web log
JC: Irate Software Engineer says it should be called noobcasting
jeremiah_owyang: yeah it could be called taht
jeremiah_owyang: as it’s going to the masses and ‘amateurs’ noob is a good work for it

Is he right? is this really just new names for the same ol rehash of technologies? or is something different? Are the adoption levels different, are there new tools? Is being mobile different? are the barriers to participate now lower?

Talk back you Noobs! leave a comment.

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  • I agree with your friend everything has a new name. Seems that if you use the old names you're left behind.
    I find the same thing with the DOT NET clan.
    Everything these days is dot something. 15 years of c++ and because I've not needed the dot net stuff my resume sucks. I mean it's just a new library that makes the old stuff easier... but because I already find it easy and haven't bothered learning simplified ways... Well it's frustrating.
  • Baash05

    you're right when it comes to programming, Perhaps I didn't do a good job explaining that we're talking about amateurs (non technical or artsy folks) can easily publish and connect with each other online for free --is that new?
  • Thanks Dan --Looking forward to checking out your upcoming book and seeing you at webvisions
  • Rob
    I think that technically this is old stuff with new names. However, I also think something is different and that's the new tools that do lower the barrier to entry and let everyone participate. It's not about the technology or what it's called, it's about using the technology.
    As for calling it "noobcasting", I don't think the term generally applies. It doesn't matter if you are a noob or a pro at publishing content on the web, using the tools that are now available makes it easier for everyone. Noobcasting to me, would be more appropriate for people that are "casting" about subjects they are new to, not people that are new to the technology they used to do the casting.
  • Good responses Rob --

    The term used is "amateur" really, as anyone can have access to be like or as a 'reporter, journalist, photographer, tv show, radio show, etc'
  • Rob
    I think there are 2 related but distinct types of amateur to consider. One is the "casting" amateur (i.e. someone with little pod casting, blogging, web, etc... technical understanding). The significance being that now there is an easy way for these amateurs to publish content on the web in various ways with the potential of reaching a large audience. In this case the fact that someone is an amateur is not an issue if they have some expertise in their chosen topic.

    The second type of amateur is the "topic" amateur (i.e. someone with little experience or knowledge about the topic they are casting about). The significance here is that it does not matter if someone is an amateur or an expert when it comes to being able to publish a “cast” if they are an amateur in the topic they are casting about.

    In rereading your original post I think you raise several questions each of which may have merit as an individual blog entry.
  • Rob,

    great analysis --The friendly debate I have with JC is that he believes this is ALL old stuff, and it's been rebranded as something from the 'marketers' (JC, correct me if I'm wrong)

    The differences I've tried explaining is now that the tools are so easy to use (he may not understand this as he has over 12 years in Sofware Engineering Experience at well known Silicon Valley companies) that he may not see how easy the average Joe or Jane can participate now --this was not the case before.

    As such, since anyone can participate (and their voice can easily be published, organized, found and heard) it changes how information is passed.

    Previously, information was primarily one-way: from 'enterprise/proffesional to receiever/customer'

    Now, anyone can be involved and this changes the communication flow. I could start preaching cluetrain about right here --but I'd like to hear some other opinions.
  • Bob Grace
    Hi Jeremiah.

    I have over 20 years experience in information technology and yet I'm not a developer. I really look at things more from the user experience perspective. So a couple of observations from that angle.

    I happen to agree with your irate friend - none of the 'technology' behind these tools is new. But to your point the experience of engaging with the technology is. So your young friend is finding himself in the same position that mainframe developers did when we went from mainframe to client-server technologies. Now all the sudden everyone became and 'expert' at technology because yippee they could get on and write an email or open a spreadsheet. Mainframe guys looked down their noses at users and said 'noob' - because you know they had been doing command line email and calculations for years so big deal right?

    Seems like the same thing here again - all the sudden we're seeing technology do another shift. We don't really need sophisticated knowledge to publish a website- we can do it with wizards online. Heck with google's spreadsheet, Microsoft's Live strategy, and Apple's take on technology, we don't even need to install tools local to computers, we'll just use it on internet (if you make that leap of faith and trust them with your data).

    But all of this ease in my opinion comes with a heavy price- maybe one that the 'noob' phrase hints at: noise. Now anyone can easily create online spaces using these tools and broadcast to the world. They can pretend they are someone with expertise that the world needs to hear and just pop it out there. Unlike journalism there are not enforced rules around the validity of content. Unlike corporate, controlled IT spaces there is no 'approval' of the message.

    So from my perspective the 'noob' element here is more about the child-like fascination with the new toy rather than the actual value it brings to our lives - personally or professionally.

    And yeah there is likely some frustration from developers because it used to take their skills to put something online and now any 10-year old could do it without much trouble.

    Just my humble thoughts. -Bob
  • Bob

    You're so right on your points, I agree with all of them but the 'noise' part.

    Yes, bloggers, podcasters, and video bloggers are 'amateurs' and that's ok. I never had a way to publish my thoughts, or the ability to find the voice of my peers online.

    This is ok, and this is good.

    When's the last time you've bought something?

    Who did you ask for opinions or reccomendations?

    Research shows the most trusted source of reccomendations is someone 'like me'. This effectively means that now you can connect with other folks that you can relate to (maybe my friend, maybe me) in order to find out opinions about products, services, or that movie your friends want to see this weekend.

    Whatever it is, it's void of the 'proffesional' or marketer. This is good, and this is happening.

    Secondly, many 'communities' are forming online where they didn't exist before, very specific interests are forming (such as a network of 'web strategists') are emerging where such finite group was not available.

    your thoughts are certainly spot on --things are getting easier --regardless of who's using them and what we call them --welcome to the age or participation and amateuriziation.
  • Irate SW engineer --I bought this laptop for you...

    http://www.gizmodo.com/gadgets/laptops/worst-la...
  • PBG
    Interesting poker stuff. Checkout my poker site if you want, quite new but am getting there :)
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