Scoble’s Casual Communication Style

Left: Scoble and Son (Picture from Scott the Squid who takes amazing photos)
I’ve met Robert several times, totally nice guy.

I had lunch with Jeremy Pepper a few weeks ago at Bloggercon and he asked if Robert was an Alien –he said there’s no way anyone could ever be that nice –Jeremy always says the most outrageous things..

I’ve noticed that he tends to write much how he speaks. His style of writing often includes a very casual simple tone to it. He often asks questions and answers them himself –which makes me smile every time.

Here’s examples of Robert asking and answering questions in the last 7 days on his blog.

1. “Why? Because I got it for free from the company because I’m an “A list” blogger.” July 2nd
2. “Well, I never really gave them a review until today. Why? Because I felt sleazy about it” July 2nd
3. “Why is disclosure so important? Because I, as a reader, need to know about potential conflicts of interest.” July 2nd
4. “Why? Because I broke the rules.” July 1st
5. “So, why am I joining a podcasting company if Peter is right?” June 25th
6. “Why? Cause you know that proposing getting rid of the coal trains with nuclear power will immediately get you written off as a wacko.” June 25th
7. “Why? Production values require committees, or at least a lot of time and money.” June 25th

I could say it’s rhetorical questioning, but it’s not. It actually demonstrates his internal dialogue and casual nature. Hell, even his banner on his blog screams ultra geek. Robert, when you read this, I’m not making fun of you, just noticing how your casual style of writing mirrors your easy going nature in real life –obviously it’s working…
Why? because you’re a fun guy.

This entry was posted on Sunday, July 2nd, 2006 at 6:29 pm and is filed under Feedback, Ruminations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.