A few weeks ago I started to use YouTube, however they’re been some limitations on file sizes and durations –so I decided to try out Google Video. Later I’ll take a look at blip.tv, revver, and a few others.
Here’s a few videos I’ve uploaded on Google Video, the quality of video seems a little higher
There are corresponding photos in my Portland Flickr Set.
Enjoyed this article by David Baker “The Future of E-Mail” is vice president of e-mail marketing and analytical solutions at Agency.com. He eleveates the conversation above the specific tools to see the real benefits. I was saying the same thing about blogs a few months ago, as I explain “Why blogs are not important”
Here’s a few key snippets from David: this is a great example of the integration of consumer and mass opinion integrating (and in some cases overtaking) enterprise created content. Companies and publishers that integrate will thrive.
“We hear a lot about blogs, but blogs aren’t important. What’s important is personal publishing, or the ability to communicate a message to a global audience almost instantaneously. Personal publishing will permeate electronic media, providing counterpoint to mainstream sources and adding depth and color to the conversation.”
Let’s not forget that it’s not only podcasts and TV but other relevent information from the web will also travel. Mobile devices will integrate, tie with cars and other transports and we’ll recieve trangulation of information across all these devices. (not to mention contextual information that ‘s related to location)
“We hear a lot about podcasts, but podcasts aren’t important. What’s important is time-shifted media. The phenomenon that started with TiVo has spread to digital audio and will soon capture portable video. Information consumers will no longer be beholden to program schedules or even their living rooms. Our TV shows will travel with us.”
RSS can be more than just a subscription type service, it can also be used as protocol to link archaic systems together and synthesize new ones. We’re already starting to see this happen in Enterprise Intranets where systems don’t talk to each other. As it evolves to Microformats we’ll start to see very detailed data types using RSS –this is just the start.
“We hear a lot about RSS, but RSS isn’t important. What’s important is the ability to subscribe to information that really interests us. RSS is mainly used to subscribe to blog posts and podcasts. But in the future, they will use it to subscribe to ideas.”
Email is not dying (but I do see a lot of overuses and excess) so we’ll have to see how it morphs. David says the following:
“I conclude that we hear a lot about e-mail, but e-mail isn’t important. What’s important is our ability to communicate in a synchronous and asynchronous fashion in a mixed media world.”
There are other types of communication tools we’ll also need to watch such as Instant Messenger, Second Life and whatever comes next.
Why don’t CEOs write a blog?
NYtimes wrote an article that much of the world is using the web, (as we know web is the first medium at work and second at home) so why Don’t CEOs blog? Johnathan Schwartz of Sun is the most well known CEO blog, he consideres himself primarily a communicator.
Debbie Weil (who moderated a panel I was on at NewComm) a C-level blogging coach has given some points to the article, and I know in the past it’s been debated if CEOs even make good bloggers? Every single world will be held on to, (which is good and bad) and how close are they to products and customers? Are they part of the product creation process or installation? I’d boil it down to something more important –they don’t have time.
If CEOs want to harness the internet to get their message, I reccomend they use Videoblogs –here’s a few reasons why:
- It takes less time than writing: A CEO is already a natural speaker and a company spokesperson, they’re already speaking to the world, putting this on video can be a natural and easy progression.
- An Archive: The videoblog can be individual interviews of the CEO, or can be records of speaches they’ve given. Build up an archive of their thoughts and look for patterns (I quote my colleague Brenda P. for this)
- It’s still two way with comments and blogs: Individuals can still leave comments and write back, it will still be two-way.
- Authentic: A live video of anyone speaking (assuming it’s not heavily edited) can still provide authenticity. Corporate Communications folks will need to back off from script writing and cue cards for this to be real and meaningful.
- It can be engaging: Adding a new dimension to evolution of text to audio then video can be captiviating and engaging, although research shows that users can consume more content via text rather than audio or video. Of course it can only be engaging if it’s interesting.
Saw this on YouTube, clever, funny: Video: Day of the LongTail Loved the bit about customers blogging back –they just had to throw in that ROI part huh? Yes, Customers continue to take charge.
If you’re not sure what the LongTail is, it’s a marketing/economic theory that applies to the Internet, individual consumer choices and niches, and more choices on top of choices, and more of less is going to be sold –democratization of content and goods
Respected blogger and friend David Berkowitz has written the following for Mediapost in regards to the recent book that was launched:
“To put the concept into context, consider a graph with a steep slope downward from the head of the curve on the left, descending into a seemingly endless tail pointing right that scrapes along the bottom but stubbornly refuses to hit zero. That’s the long tail, with a few blockbusters on the left and less popular offerings toward the right. Thanks in part to online marketplaces, from e-tailers stocking vast warehouses of physical merchandise (such as Amazon and eBay) to those with digital content (such as iTunes and Audible), retailers can offer almost anything without worrying about the cost of in-store shelf space, and consumers have more access to finding exactly what speaks to them.“
Marketer’s need to start strategizing to provide all of these specific choices to consumers, and realize that large audiences are not always best. The future will hold that the smaller audience that really do care are the ones that may matter the most –individual relationships.
Visit Chris Anserson’s websites: The Long Tail to learn more, or a quick summary via Wikipedia.
Michael at Techcrunch, released a pretty kickin comparison of the online TV guide replacements, there’s quite a few sites that can extend the TV experience past the box. The paper version of TV guides are going dodo. (as with the slow demise of newspapers).
I remember a few weeks ago reading articles about Google’s upcoming ambient contextual audio feature that would enable any internal microphone on a computer or laptop to ‘listen’ to what’s being played on TV and then display contextual information on the screen. Imagining watching the Giants game and Advertisements for Giants merchandise started to appear on websites you visited.
At Webvisions I video recorded a few minutes of the future of IPTV, see the video here. A convergence of iPod, Cell phone, Video, TV, Internet, and humans is starting to come.
I know this stuff scares some people, but in order to get better content (personalized) this means you need to give up some control and information.
It also means that I will be exploring video and IPTV more in the future. I already met my goal to start uploading video on a regular basis –more news on that to come. What will be interesting is when my homegrown videos start appearing on my TV and those of my friends and family.
Self growth in this fast fast changing landscape requires commitment –I’ll do it before I have kids now! I’m also going to make a new category on my blog called IPTV.
I’ve found it interesting, misleading, motivating, embarrassing, and sometimes frustrating trying to explain what I do (or the perceptions around it). My focus area(s) are simply too nacent for the hump of the crowd to get it. I realize that I’m doing something that’s new (but yet so old), let me share with you the challenges:
My wife Shirley went to dinner with an old female classmate last week –they dined in high fashion at a swanky SF restaurant for nearly 4 hours. Of course her friend asked what her husband did for a living, ultimatly something about ‘blogs’ came out. Shirley’s friend asked “What’s a blog?” so I don’t think the conversation could go to strategic at that point –heh.
I also remember about this time last year, I had several of my closest buddies at a bar with me (it was actually a pre-bachelor party) and I told them about blogging. Some were interested (maybe becuase I had them pinned to the back of the booth) and some got it. It’s intersting, nearly a year later, several of them have been blogging, and one of them called me last week to get some advice on starting a business blog. (at a major software company in silicon valley)
One of my cousins in college was speaking with Kevin (close friend and Cousin) they were having an interesting conversation around the future of her career –as she has an interest in web, design, and of course spends a lot of time on MySpace. I was amused when I heard him explaining to her that my career is much like building MySpace for large companies. In many ways that’s true. Her eyes lit up when I told her about what I did.
Another family member of mine was really perplexed to hear that I was working on blogs, that’s silly “Isn’t that what kids do?” heh. There was no issue of awareness, however it wasn’t clear.
High Level Conversations with Grandma
There are some good things however, some of my business friends and family totally get it. I saw my Grandma last week, I’m not sure how well she can use the computer but she apparently is reading my blog with the aid of my mom and auntie. “Web Strategist” made sense to her, and she even was able to converse at a high level with me –she’s an impressive Woman to say the least –but of course she’s going to love whatever I do.
Help me explain it
So What do I do? Am I a Web Strategist? Count Blogula? Snoop Bloggy Blog? A Web Prophet? Social Media Expert? I often want to pull folks that don’t know too much about blogging into a 15 minute discussion (rarely do I have the time, a laptop, or do they have the interest) to explain it. I want to show them how customers and citizens are taking charge, why this is the first time the common man has ever been able to publish his voice, and how companies that don’t wake up may suffer damage, and companies that harness this can really benefit.
I do want to share my passion, and I know it’s important to people and companies so. Help me boil it down to a one breath phrase for the uninitiated, how would you describe what I do?