Archive for June, 2006

Increase of Adults Online –Read the Report


I’m keeping track of trends of my industry (web) and am always looking for usage numbers.

Saw this report showing the increase in adult users on the web from The Center of Media Research.

Adults Online Grows From 9% in ’95 To 77%

Here’s a few of the highlights:

  • Harris Interactive calculates that 77 percent of U.S. adults are now online
  • More young than older people, and more affluent than low-income people, are online
  • Eight percent of those online are now age 65 or over (compared to 16% of all adults who are 65 or over)
  • 39 percent of those online (compared to 47% of all adults) did not go to college
  • 14 percent have incomes of less than $25,000 (compared to 19% of all adults)

Also, I recommend reading the report from Cnet that Web is the Primary Medium at Work, and the Second Medium at home.

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