An Issue of Credibility: OpinMind vs PayPerPost

Ok, it seems like I’ve really opened a blogstorm around the whole topic of paying per post. I was the one that broke the news about PayPerPost and reported it to Techcrunch. There are several people that violently disagree with this like business week, and Aneil.

No, I do not work for PayPerPost or OpinMind –I have a day job and they have nothing to do with the web. (wow is this what it’s going to come to?) There’s a comparison of OpinMind and PayPerPost eBquity –since I know both CEOs, I think I’ll expand on the issue just a bit more and provide some recommendations.
Recently, I had lunch with James Kim, the CEO of OpinMind. This is a website that aggregates opinion of users, and maps them out on two columns. I’ve even done some analysis on a few of the social sites using OpinMind.

PayPerPost on the other hand, destroys the purity of what OpinMind is trying to harvest –by having paid advertorials it’s difficult to tell what is a true opinion and what is paid for.

Recommendations for PayPerPost

  • I recommend that PayPerPost have an indexing system that lists all the people that are creating reviews, and it lists each of the reviews (Which is no different than a review site)
  • I also recommend that all reviews be forced to disclose they are being paid for it, and perhaps they can have some type of widget that is embedded in the post that links back to the aforementioned index page of paid writers
  • Lastly, I hope everyone is not too surprised at this happening, it was just a matter of time. Marc Cantor’s Microformats would eventually be commercialized and capitalized –people, this is what us Humans do –it’s been happening since the beginning of time and it will never end.

Recommendationsfor OpinMind

  • Figure out how to disclose or at least isolate the paid reviews created by PayPerPost, this could damage the credibility of your systems and it’s findings.

Lastly, I must disclose again: I’m not paid for ANY of my blog posts.